News - Knight Foundation and USC Marshall commit $4 million to advance purpose-driven AI research.

From Research to Policy The project will combine academic rigor with real-world application. The Neely Center plans to conduct longitudinal studies of both U.S. adults and youth, documenting how generative AI and social media shape users’ lives. Findings will be shared widely through academic publications, popular media articles, professional conferences, and targeted webinars. By creating collaborative design codes and ethical frameworks, the initiative aims to influence not only industry practice but also educate lawmakers. Policy recommendations will be developed for state and federal officials in the U.S. and shared with policymakers abroad. “Technology is advancing faster than our current ability to regulate it,” said Ravi Iyer, managing director of the Neely Center. “By providing clear, evidence-based guidelines, we can help both companies and governments ensure these tools are built and deployed responsibly.” Broadening Impact Across USC and Beyond Knight Foundation’s support will also strengthen the Neely Center’s Fellows Program, which trains MBA students in responsible technology leadership and will expand to include students across USC. Smaller grants will be available for faculty-led projects on purpose-driven AI, encouraging cross-campus research collaborations. Industry partnerships form another key component. Executives and technology leaders will have opportunities to contribute expertise, collaborate with students and faculty, and help translate academic findings into actionable corporate strategies. A National Model for Purpose-Driven AI The project’s comprehensive approach — combining research, education, policy engagement, and leadership development — positions USC Marshall as a pioneer in shaping the future of ethical technology. Its outcomes are expected to influence conversations across Silicon Valley, Washington, D.C., and beyond. “Our faculty and students are committed to shaping AI that aligns with human values,” said Geoffrey Garrett, dean of USC Marshall School of Business. “This support will help us lead in setting the standards for purpose-driven, ethical innovation.” As AI tools and social media platforms become increasingly woven into daily life, the $4 million research initiative underscores the urgency of designing with intention. By centering human values and long-term societal benefits, the Neely Center and its partners aim to ensure that the next wave of digital innovation serves a greater purpose. For Knight Foundation, the partnership reflects its continued commitment to advancing informed public dialogue through investment in independent research on new technologies.  “Online platforms and AI tools are rapidly changing how we share information, form beliefs and connect with one another. Knight is proud to support USC’s field-leading research that sheds light on how those products are built, governed and used,” said A.J. D’Amico, director of information & society at Knight Foundation. About Knight Foundation We are social investors who support a more effective democracy by funding free expression and journalism, arts and culture in community, research in areas like artificial intelligence, and the success of American cities and towns where the Knight brothers once published newspapers. Learn more at kf.org.