News - The Kia Soul Is Dead. Here Is How The Internet Is Taking It

Doug DeMuro wasn't exactly upset that the Soul is gone, but he did recognize the important part it played in shaping and securing Kia's current position in the market. There are others who find the news a little harder to bear, such as members of the Kia Soul Owners group on Facebook. Several users expressed how sad they were to see it go, while many simply took the opportunity to express how wonderfully reliable and efficient their Souls had been. Similarly, some fans took to Reddit to express their sadness and disappointment, while also searching for a reason why. One expressed that Kia no longer produces a vehicle that fits their needs. While the Seltos is similar, it sports an MSRP over $4,000 higher, returns fewer MPG, and — in their eyes at least — brings nothing else to the party. Last year, Consumer Reports compiled a report of the least satisfying cars to own, and the Seltos was up there as one of the worst, with only 45% of owners willing to make the purchase again. In contrast, owners of the Soul have always seemed to just fall in love with it. YouTuber Christopher Pearce, who reports on snippets of automotive news, seemed pleased to see the Soul discontinued. He acknowledged the importance of the model in Kia's history, but also recognized the Soul's decline in sales and relevance while remembering its divisive looks. This is likely to be the outlook shared by most outside of owner and enthusiast circles. It was a great car, but times are changing — it's better to go out a hero than to overstay your welcome.